Our Entrepreneurs


Taylor Bruce


Taylor Bruce is the CEO and Editor of Wildsam Field Guides. Taylor oversees all creative direction, as well as sales strategy and brand partnerships. Taylor studied writing at Vanderbilt University, and, after, wrote freelance for magazines such as Men’s Journal and National Geographic Adventure, among others. He took an editor’s post at Southern Living in 2007. After an MFA in Fiction at Brooklyn College, Taylor worked as a verbal strategist at Interbrand in New York. He launched Wildsam simultaneously, publishing the first of 12 field guides in October 2012. Taylor lives in Austin, Texas, with his wife, Robin, and son, Booker.

Wildsam is a publishing house and travel brand based in Austin, Texas. Their aim is to use the true stories of a place as the driver of transcendent discovery and to rise above digital distractions in modern tourism. Their signature series of literary travel guides blend evocative storytelling and bonafide expertise, and have been praised by The Wall Street Journal, GQ, Travel & Leisure, and in 2015, won the prestigious "Traveler 50" Award, presented by National Geographic. Wildsam field guides are now sold in 500 shops and boutiques nationwide. Their vision is to become most beloved travel brand in America.

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