Our Entrepreneurs

JLIN Marketing

Patricia Sun & Allen Lu

Patricia Sun is the CEO of JLIN Marketing and has led Jeremy Lin's business and philanthropic efforts for the past eight years. She has a degree in Biochemistry from the University of California, Los Angeles and had plans to go into the health field when God led her to JLIN Marketing. She has a passion for using this platform to serve the least of these and to break barriers between cultures. She lives in Brooklyn, NY with her husband and two children.


Allen Lu is the VP of Operations and Business Development for JLIN Marketing. Allen co-founded the social enterprise EPAMade with his wife, Ayaka. Allen has a BS in Information Systems. His career includes launching two eCommerce brands overhauling a $350M operation at American Eagle Outfitters, managing 110 employees and growing the operation from a $25M to $75M business as VP of Technology & Operations at ModCloth.

JLIN Marketing was established by professional basketball player Jeremy Lin to steward his God-given platform and transform lives. JLIN Marketing focuses on impacting culture through multimedia content creation, brand development, and philanthropy. They have an active reach upwards of 10M people across the United States and Asia.

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