Our Entrepreneurs

Hustle PHX

Oye Waddell


Oye Waddell is the Founder & CEO of Hustle PHX, where he is fueled by his visionary style of leadership and the belief that all people have dignity. Oye’s long track record in urban education and entrepreneurship created a passion for him to see urban communities in North America transformed through business. In addition to Hustle PHX, Oye also serves as a pastor at his church and as a partner of the Hustle Real Estate Investment Fund, which is designed to serve as a pathway to homeownership for low income individuals. Oye attended the University of Washington on a full athletic football scholarship. He later earned his MPA from the University of Southern California and MEd from Arizona State University. Oye, his wife Crys, and their four young children - Chariot, Clover, Crescent, and Oye II - currently reside in Phoenix, Arizona.

Hustle PHX encourages the creation of sustainable business ventures that affirm the dignity of people and lead to the flourishing of all communities in Phoenix. Hustle PHX was built on the belief that some of the best natural entrepreneurs in the United States are in underserved urban communities. They are called “hustlers” – visionary risk-takers who seize the opportunity to move product and turn a profit. They have the God-given skills, attributes, and talents of an entrepreneur, but they lack key resources needed to create sustainable businesses that benefit the broader community. Hustle PHX wants to let the hustlers hustle – for the common good.

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