Our Entrepreneurs

Blue Sea Labs

Martin Reed & Kylor Hall

Martin has transitioned out of leadership at Blue Sea Labs, following its acquisition by Vital Choice Wild Seafood & Organics in 2014. He is now the Co-Founder at a stealth mode startup, as well as serves on the Board of Directors for Easter Seals Bay Area, leading their Strategy and Risk Mitigation Committee.


Martin Reed is the Founder & CEO of Blue Sea Labs. He is an innovator in the sustainability of food systems, and has a vision for streamlining the food supply chain through logistics and technology. Blue Sea Labs is dedicated to bringing transparency to food supply chains. In 2010, he launched ilovebluesea.com, the first online marketplace for sustainable seafood. Through this platform, fishermen sell directly to seafood consumers, bypassing the traditional supply chain, earning more profits and ensuring that quality remains intact. Currently, Blue Sea Labs is developing logistics software to empower smaller companies to compete against larger players. Martin is active in leadership at his church and enjoys reading, yoga, and swimming in the San Francisco Bay. He holds degrees from the University of Arizona in entrepreneurship, marketing, and communications.


Kylor has transitioned out of leadership at Blue Sea Labs, following its acquisition by Vital Choice Wild Seafood & Organics in 2014. He is now a Senior Frontend Engineer at Sharesight Ltd.


Kylor Hall is the Chief Technology Officer at Blue Sea Labs and loves working at the intersection of software and logistics. An experienced developer, he is also a design and user experience enthusiast. Prior to Blue Sea Labs, he worked at large shipping companies developing software to streamline operations. He remains a legend at a college bookstore where he successfully hacked their outdated inventory database onto half.com, bringing in over $500,000 in new annual revenue and managing upwards of hundreds of shipments per day. Growing up in Idaho, Kylor has always been an avid outdoorsman and enjoys exploring his new home of San Francisco.

Blue Sea Labs is now part of Vital Choice Wild Seafood & Organics (2014).


Blue Sea Labs is making systemic change to food supply chains. The first project (I Love Blue Sea) connects consumers nationwide with fresh and sustainable seafood, from wild Alaskan sockeye salmon to large Gulf shrimp. The second project empowers seafood producers to ship directly to buyers from 15 ports around the country. Current work (TackleBox) is focused on monetizing logistics software developed from these two projects. The program aggregates shipping options from multiple carriers and provides recommendations based on price and projected accuracy, with the goal of empowering producers of perishable goods to easily transact directly with a broader market.