Our Entrepreneurs


Jessica Kim

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Jessica Kim has transitioned out of leadership at BabbaCo, following its acquisition by Barefoot Books in 2014. She is now the Co-Founder of ianacare.


Jessica Kim is Co-Founder of ianacare, a community and platform to help caregivers of loved ones with prolonged illnesses navigate this complex journey. As with her other previous two startup ventures, she draws from a core insight and turns it into a business that has a positive impact. Jessica graduated from Brown University and received her MBA from Northwestern University’s Kellogg School of Management. Jessica and her husband, Peter, live in Boston with their three active kids.

From Jessica Kim and BabbaCo

Love is the Alpha & the Omega of Startups

BabbaCo is now part of Barefoot Books (2014).

BabbaCo is strengthening a generation of families by providing resources for parents to actively engage with their children. The BabbaBox is a monthly box delivery that addresses the ongoing challenge of: “What do I do with my kids?” Every BabbaBox is theme-based and includes all the physical materials and know-how content to engage with kids based on their development stage, from age 3 to 7. Activities include hands-on projects, books, puzzles, games, imaginative play, and sensory activities. BabbaCo has been featured on the Today Show, CNN, Parenting, and blogs like People Magazine, Daily Candy, and Urban Baby.