Our Entrepreneurs

Kuju Coffee

Jeff Wiguna & Justin Wiguna

Jeff Wiguna is the Co-Founder & CEO at Kuju Coffee. Prior to Kuju, Jeff was Sales & Marketing Director at social enterprise, Good Paper, where he led a turnaround from declining sales to national distribution at Whole Foods Market and financial profitability. He is driven by a fierce competitive spirit and is passionate about building brands that can have scaled and relevant impact on the world. He is a graduate of the University of California, Berkeley’s Haas School of Business, has two young daughters, and is an avid jazz pianist.


Justin Wiguna is the Co-Founder & COO of Kuju Coffee. With a background in product design and technology, Justin is passionate about creating emotional impact through great products and process. Before Kuju Coffee, Justin was a product manager for Capital One Labs, a technology and design innovation lab where he closely studied behavior design, built products, and helped teams push products to market. Justin hails from Stanford University where he studied engineering & entrepreneurship and also discovered his passion for coffee.

Founded by two brothers who got tired of instant coffee, Kuju Coffee is a single-serve pour over coffee brand on a mission to Cultivate Rejuvenation for wherever you wander. Born out of the outdoor industry, Kuju was the first-to-market pioneer of the emerging single-serve pour over category via national distribution at popular outdoor retailer, REI. Today, Kuju can also be found nationwide in Sprouts Farmers Market, Whole Foods Market, Bass Pro Shops, Cabela’s, and other local grocery and outdoor retailers.

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