Our Entrepreneurs

Paradigm Shift

Jedd Schroy & Janelle Schroy

Janelle and Jedd Schroy have transitioned out of leadership at Paradigm Shift, and remain on the board. They now lead Adventure Clubs, and are Fellows in our 2018 Business Accelerator.


Jedd is the Co-Founder and Executive Director of Paradigm Shift, an organization igniting the church to transform Africa’s entrepreneurial poor. Working primarily in South Africa, Paradigm Shift helps entrepreneurs rise above poverty with the local church at the center of the action. Jedd was a 2012 Praxis Fellow and has been a guest speaker for the Carnegie Mellon Tepper School of Business’ MBA program. He is an author, having written articles for various leadership journals and magazines. He has worked, studied and served in more than thirty-five countries and is a graduate of Oral Roberts University. Jedd and his wife, Janelle, live in Cape Town with their three blue-eyed daughters.



Janelle Schroy co-founded Paradigm Shift. At Paradigm Shift, Janelle directs the daily operations of the South Africa project, working with Paradigm Shift’s staff and Master Trainers and with South African partner church leaders on long-term planning. She has coordinated multiple international development projects for both United States Agency for International Development (USAID) and the Asian Development Bank. Janelle was previously an Project Manager at John Snow, Inc. and was a Master Trainer and Project Manager at Making Cents International. Janelle has a Bachelor’s Degree in Political Science/International Affairs from Westmont College in Santa Barbara, California.

Paradigm Shift ignites the church to transform Africa’s entrepreneurial poor. Responding to poverty and injustice, we help churches initiate a volunteer-led, economic development model focused on coaching, training, discipling and mentoring microentrepreneurs. Paradigm Shift started with a question: Could the church be the epicenter for bringing lasting transformation in impoverished communities in the developing world? In the process of asking questions, we began creating a new model to address poverty in the most unequal societies in the world. With a team of South Africans, pan Africans and friends from Wall Street to the White House, we developed a model that worked.  Since then, Paradigm Shift in South Africa has grown from 6 to 60 locations, from 8 to 800 volunteers and from 40 to over 4,000 entrepreneurs. We see the South African experience as a prototype for urban communities across the developing world. Uganda is the next chapter as the Paradigm Shift story unfolds.