Emerging Founders

Josh Payne

A passionate innovator and lifelong learner, Josh will be launching his analytics and digital media platform, Apfyt, during Emerging Founders under the mentorship of Alex Lerza and Joshua Kalsbeek of R|Tribe. Josh was first exposed to the world of entrepreneurship through music. After founding The Four O'Clock Five, a jazz quintet, he recorded and produced two albums, one of which was selected by Modern Jazz Today to be broadcast on radio stations worldwide. True to his musical roots and interest for computer science, Josh is currently developing CreateBit, an app for easily composing 8-bit music, and Jigsounds, an 'musical jigsaw' app which uses segments of songs as puzzle pieces. Between attending jam sessions, riding his unicycle, and working on Apfyt, Josh studies computer science and product design at Stanford University. He is very excited to launch into Apfyt while learning from those with deep entrepreneurial experience during Emerging Founders. 

Josh Payne is working part time on his own venture, Apyft and apprenticing part-time under Alex Lerza and Josh Kalsbeek of R|Tribe.

Apfyt is a consumer-facing analytics and digital media marketing/management platform dedicated to bridging the gaps separating businesses and customers. By implementing individualized Apfyt scan codes onto their receipts, restaurants encourage users with the Apfyt mobile app to scan the code. Once a user does this, the business can offer incentivized, unique surveys, virtual punch cards and loyalty cards, and point of sale data (like calorie count or weekly spending) from their meal. In return, businesses receive a platform that offers deep behavioral analytics from users' Facebook accounts, closed-loop advertising via Deal of the Day, and a pre-populated network marketing ecosystem.

R|TRIBE is a smartphone app that provides an innovative, first-of-its-kind approach to recovery and accountability for addiction. The power of R|TRIBE is that it leverages community and ongoing connection against addiction and other acting-out behaviors. By having “always on” support, gamified tracking, and inspiring content, the company is empowering a whole generation to opt out of additction. In addition to supporting individual users, R|TRIBE provides analytics and support so that organizations are better equipped to fight the battle against addiction.