In 2007, Rachelle Starr established Scarlet Hope, a pioneering nonprofit with the mission of bringing the hope of Jesus to women in the adult entertainment industry. Under her leadership, Scarlet Hope has witnessed remarkable expansion, extending its reach to ten cities across the United States and facilitating the training of thousands to initiate similar organizations globally. In a strategic move in 2022, Scarlet Hope broadened its impact by acquiring Freedom Signal, a SaaS technology company designed to identify and aid exploited and trafficked individuals on a large scale. As President of Freedom Signal, Rachelle continues to steer the organization in its mission to offer hope and support to those in need.