Our Entrepreneurs

START | Stand Together And Rethink Technology

Tracy Foster & Krista Boan

Tracy Foster invested 15 years developing growth strategies for some of the world’s leading organizations as a management consultant with Mercer Management Consulting, then as an Associate Director at FSG, which specializes in creating large-scale, lasting social change. She helped foundations, businesses, nonprofits, and government agencies increase impact through revised strategy and program design, performance measurement, and operational improvement. On a project for one of the world's largest toy companies, she was captivated by the power of play in children's emotional, social, and cognitive development, fueling her passion for rethinking cultural norms around technology. She graduated summa cum laude from Northwestern University and lives with her husband and two children in the Kansas City area.


Krista Boan's passion for the next generation is an extension of her background as a middle school teacher and children's book author. She studied English and Psychology at the University of Kansas, and earned her Masters in Education at Rockhurst University, developing a pedagogy for social justice. Krista dreams of a world where kids can be kids a little longer, so that when they are adults and facing giants of their own, they can refer back to the years they spent looking up—not down—for answers. She loves encouraging local communities to link arms for the good of all kids, who are all future leaders. She lives in the Kansas City area with her husband, Scott, and their four children.

Many families share that they feel overwhelmed by the challenge of knowing how to raise kids with healthy screen habits. Stand Together and Rethink Technology (START) provides tips, tools, and trainings that are expert-guided but custom-designed to help families maximize the benefits of technology while minimizing its harmful side effects. START’s hope is that by bringing communities together to tackle this issue, the next generation will grow up to be captivated by life, not screens.

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