Rebecca Hui is an artist, designer, and entrepreneur with over 8 years of experience working with isolated communities. Rebecca is an Echoing Green Fellow, and was also with the World Bank for the Government of India on mapping water allocation across 44,000 urbanizing villages. Previous to that, Rebecca was a Fulbright Scholar and National Geographic Explorer who mapped human-wildlife conflict. Rebecca holds a Masters in City Design and Development from the Massachusetts Institute of Technology, and a B.S. in Business Administration / B.A. in Urban Studies from UC Berkeley.
Roots Studio digitizes endangered art from isolated regions, and licenses it as surface patterns for fashion, interior decor, and stationery brands. Through digitization and a royalty model, indigenous artists are able to access multibillion dollar brands and their desire for gripping aesthetics and stories. They have digitized hundreds of unseen art from 2,000+ artists in India, Syria, China, and Indonesia. Roots Studio’s team of designers, photographers, and technologists have been previously affiliated with Ralph Lauren, Vivienne Tam, National Geographic Magazine, Anthropologie, Bloomingdale's, amongst others. Funders include the Co-Founder of Tesla, Echoing Green, MIT, and Stanford, amidst others.