Our Entrepreneurs

The Little Tinkerer

Dawn Zhang


Dawn Zhang is the Founder and CEO of The Little Tinkerer. Dawn makes sure that the product is developed according to schedule, is responsible for customer development, marketing and sales, as well as ensuring the company has enough funds. Before this venture, she worked for Volkswagen Group China as their Project Management Officer, and as a consultant to their mobility service strategy. Dawn was with Heidrick & Struggles Shanghai for two years. She is a graduate of Harvard Business School, and now lives with her husband and two year old son in Beijing.

The Little Tinkerer aims to design, develop, market and sell toy products that restore what learning should be for young kids; not according to the anxieties of parents, or the popular manipulative marketing for consumerism, but according to their nature that God created in His own image - curios, creative, passionate and engaged. Their first product is a toy that teaches pre-school children programming and storytelling without exposing them to screens.